Museum Metadata Exchange

Names

Name PrimaryMotoring Brochures and Advertising Collection

IDs

ID LocalNMM 2

ID UriOffline Only

Descriptions

Brief DescriptionThis extensive collection of motor vehicle sales brochures and advertising ephemera showcases many of the vehicles that have been offered for sale in Australia.

SignificanceThis collection documents how from the earliest days of motoring, car companies have sought to maximise their market share through the creation of advertising materials. Brochures present technical details of vehicles, but also endeavour to lure the purchaser by showing images that would suggest a particular kind of lifestyle that might accompany the purchase of the vehicle. Early brochures in the collection demonstrate this with artist's renderings creating the 'right image' of the vehicle which often deviated from the actual look of the vehicle. The collection illustrates twentieth century shifts in motor vehicle advertising, ultimately tracing the development of print technology and the move towards glossy image oriented motor vehicle advertising materials.

AccessA National Motor Museum collection. Access to collection items held in Museum Stores is by appointment only.

Subjects

scotAdvertisements; Marketing; Road vehicles

localAdvertising; Graphic Arts; Marketing; Motorcars

pontAdvertising leaflets; Advertising pamphlets; Motor cars

aptCars

person_orgNational Motor Museum, South Australia

Coverage Spatial

TextAustralia; International

Coverage Temporal

From1905

To2010

Related Collections

Dates

Date Record Updated2012-05-30 23:40

Date Created in MME2011-03-04 13:46