McCormick Foods Australia collection




The McCormick Foods Australia collection comprises a Ford T-Model truck used to promote sales of Aeroplane Jelly. Emblazoned with a logo, and loudly broadcasting the Aeroplane Jelly jingle, it was a common sight at food fairs and advertising 'stunts' throughout the 1980s. It was placed into storage in 1988.

'Bert' Appleroth developed Aeroplane Jelly from a backyard business into one of Australia's largest family-operated food manufacturers through the clever use of advertising gimmicks. In the process he also made Aeroplane Jelly a part of Australia's folk-lore alongside the FJ Holden, lamingtons and Vegemite. Aeroplane Jelly was acquired by the Baltimore-based McCormick Foods Australia in 1995.

Copyright National Museum of Australia

Physical access to the collection by appointment only

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2012-05-30 23:43

2011-06-27 10:42