Museum Metadata Exchange

Names

Name PrimaryShell Oil Company Collection

IDs

ID LocalNMM 15

ID UriOffline Only

Descriptions

Brief DescriptionThe Shell Collection (donated by Shell Australia to the National Motor Museum in 2009) includes 23 examples of petroleana documenting the history of the Shell Motor Company in Australia. This collection includes examples of collectibles such as petrol cans and tin signs.

SignificanceThe London-based Shell Transport and Trading Company was one of the earliest fuel suppliers in Australia. Prior to the arrival of the first Shell tanker containing kerosene in 1901 Rockefeller's Standard Oil had a monopoly. Australia was a natural market for an oil company, since the vast distances and relative prosperity meant that there was high per-capita car ownership. [np] This collection documents the changing way that Australians travelled around the country - from early days when petrol was purchased in cans from a General Store or Blacksmith to the advent of petrol pumps and service stations. In 1951, Shell was the first in Australia to introduce single-brand service stations.

AccessA National Motor Museum collection. Access to collection items held in Museum Stores is by appointment only.

Subjects

pontAdvertising signs; Petrol cans

localGarages; Garagiana; Petrol cans; Petroliana; Tin Signs

scotMarketing; Petroleum products; Road vehicles; Signage

person_orgNational Motor Museum, South Australia; Shell Australia; Shell Motor Company; Shell Transport and Trading Company

Coverage Spatial

TextAustralia

Coverage Temporal

From1915

To1987

Related Collections

Dates

Date Record Updated2012-05-30 23:40

Date Created in MME2011-03-04 14:04